Leading South African manufacturers and retailers are starting to look more carefully at how digital platforms such as e-commerce marketplaces, super apps and social commerce can form part of an omnichannel strategy to reach consumers wherever they are, says Gareth Paterson, Director of Client Strategy at NIQ and GfK (an NIQ company) in South Africa. 

Accenture and MTN have embarked on a Proof-of-Concept to test the capabilities of Open Radio Access Network (ORAN) solution to improve customer experience and optimise costs. There were two successful trials completed in South Africa and Nigeria in the live network.  

Lay's has announced that it is building on its commitment to celebrating football fandom by becoming an Official Sponsor of both the FIFA World Cup 26™ and FIFA Women's World Cup 2027™. 

SuperSport and the South African Broadcasting Corporation (SABC) have reached an agreement on the sub-licensing of Premier Soccer League (PSL) broadcast rights for the new Betway Premiership season.

The Digital Media Collective (TDMC) has announced its success since its recent appointment as a digital agency for SA Home Loans. The agency says that the bond originator company's replacement of its former suppliers with the award-winning Durban-based specialist digital media agency marks a sharpening of their data-driven customer acquisition and learning processes. 

Sandton City has announced that it has taken its marketing to the next level with a new campaign that celebrates the most iconic players in beauty, athleisure and luxury. Titled 'Next Icons of Style', the campaign celebrates brands in the shopping centre that are either new to the centre or have recently revamped or enhanced their product offering.

Cotlands has announced the successful conclusion of its 80^th Annual General Meeting (AGM), held virtually on Tuesday, 10 September. The AGM included a fireside chat with Brent Lindeque, keynote addresses by Marcelle Arnold (Chairperson) and a presentation of the CEO report from Nozizwe Dladla-Qwabe, Cotlands' Acting CEO. 

Contiki has launched its latest global campaign, encouraging travellers to 'Switch Up Their POV (Point of View)' by exploring the world with the youth travel experts for 18 to 35-year-olds.

iSchoolAfrica has announced that its Disability and Inclusion Programme has been shortlisted for the 2025 Zero Project Award. Out of a competitive pool of 522 nominations from 90 countries, the programme has successfully advanced through the first round of peer review, securing a place on the #ZeroCall25 shortlist of 150 solutions.

As businesses adapt to evolving consumer behaviours in a digital-first world, WhatsApp Business API is emerging as a critical tool for marketers to meet new expectations, says Xander Barnard, Managing Director at The Messenger Network.