If you are looking for some tips to ensure that the social media pages you are managing are top-class and that you aren't doing anything that could hinder your pages' growth, you have come to the right place!

Interested in the potential of influencer marketing in South Africa? Look no further! This article offers valuable insights straight from industry experts — The IAB's Influencer Marketing Committee.

Viu, a dual advertising video on demand (AVOD) and subscriber video on demand (SVOD) over-the-top (OTT) streaming service, has announced that it has appointed Mediamark as its new content sales partner in South Africa. The multi-channel integrated sales house will drive sales across Viu's AVOD offering, providing advertisers with expanded opportunities for impactful storytelling.

American social media content creators are anxious about what the future holds for their online careers. Simultaneously, a Chinese alternative to TikTok is taking the American market by storm and unlikely interactions between American and Chinese users are keeping the rest of the world quite entertained.

Mscsports has developed the 'Catch R2 Million' activation to differentiate the Betway SA20 tournament from other T20 competitions around the world. This activation has captured the imagination of fans and established itself as a defining feature of the tournament, says Mscsports and Betway SA20.

Shell Downstream South Africa has announced the recipients of their national bursary programme designed to support scholars from underprivileged backgrounds.

The New York Festivals (NYF) Advertising Awards has opened its call for entries for the 2025 competition. Grey New York has teamed up with NYF Advertising Awards to unveil a new creative campaign, titled 'No BS Allowed,' for the show's 2025 awards season. 

It's the time of year when we apply our learnings from the past 12 months to shape the next 12. Our prediction for 2025 is that we'll ride in on 2024's coattails. And, far from being ragged and tatty, 2024's coat is remarkably well-maintained, says Kevin Welman, Director at ByDesign Communications. 

Red Ribbon Communications has appointed Tayla-Jade Coenraad to its B2B tech division, boosting the long list of brands that have seen the value of each team member. Coenraad, or TJ, as she is more commonly known, is an experienced account manager with a wealth of expertise and a proven track record behind her name.

Creative agency VML South Africa has developed its own AI image generator. Frustrated with AI image generator tools that have a Western and American bias in their training and struggle to produce authentic images of South African people, VML South Africa developed a new AI tool, dubbed Asili AI.