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Why Psychological Literacy is Important in PR
Psychology is not just for the comfort of your therapist's couch. Venelize de Lange from media update explains why psychological literacy is a core competency for PR professionals who must understand how audiences think, feel and behave in a digitally driven world.
Global Brand, Local Heart: Inside McDonald’s South Africa’s Marketing Strategy
From digital-first insights to ethical leadership, Venelize de Lange from media update unpacks how McDonald's South Africa blends global strategy with local storytelling to stay relevant, responsible and loved by fast-food fans nationwide.
South Africa's Freelance Market Is Growing — Here's What's Changing and How to Seize It
South Africa's freelancing scene is evolving — and fast. Venelize de Lange from media update explores current trends, in-demand skills and emerging opportunities for freelancers who want to stay competitive in 2026.
Want to Change Consumer Habits? Nestlé Did It Through Emotional Imprinting
Marketers often aim to convince, or entice, their target audience through advertisements and campaigns, but what if the real opportunity lies in reshaping behaviour? media update's Venelize de Lange explores how deep consumer insight and long-term strategy can drive lasting change, offering lessons for brands looking to influence consumer habits.
media update's Top Five Mzansi Ads for 2025
South Africa's advertising industry is buzzing with originality in 2025. Venelize de Lange from media update unpacks the must-know campaigns of the year, revealing how brands are redefining connection and impact.
Five Common PR Faux Pas and How to Avoid Them
PR slip-ups can happen to even the most experienced professionals. Venelize de Lange from media update unpacks five common PR faux pas and how to dodge them before they derail your next campaign.
Everything You Need to Know About Article Schema
Ever heard of article schema markup? Venelize de Lange from media update explains what it is and how it helps writers, from journalists to bloggers, stand out on Google and reach wider audiences.
Answer Engine Optimisation: How to Prepare Your Marketing for the Chatbot Era
With AI chatbots and voice assistants now being the primary way people search, marketers need to adapt their content to stay visible. media update's Venelize de Lange explores Answer Engine Optimisation and how marketers can use it in a time where AI decides which answers audiences see.
Takealot's Festive-Season Surge: A Playbook for Omnichannel Retail in South Africa
Venelize de Lange from media update explores how Takealot's festive-season surge reflects changing consumer expectations, offering marketers a glimpse into the strategies reshaping South Africa's digital retail future.
The News Revolution: Africa's Youth Is Reimagining Media
In a world where news is just a swipe away, are we truly informed — or just overwhelmed? As Africa's youth continues to drive the media revolution, creators now risk irrelevance. Emma Mendes from media update explores what this means for the future of media and how creators can evolve alongside it.
USD$70-Trillion in Inherited Wealth: A Looming Threat to Global Inequality Post-G20
With inherited wealth set to reshape global inequality, Venelize de Lange from media update delves into its implications and how the media can responsibly cover the evolving debate on wealth, fairness and policy change.
South Africa Is Turning Purple on 21 November — Here's What Media Need to Know
As the G20 Summit draws near, more and more people turn their profile pictures purple in support of women in South Africa. media update's Venelize de Lange explores what the upcoming GBV shutdown means for ethical, informed media coverage of sensitive issues, and how freelance writers and journalists can write about it.
GWM South Africa has celebrated its 18th anniversary with the debut of FAM FEST, a celebration at Syringa Park in Muldersdrift that has marked nearly two decades of aiming to connect people, families and communities through innovation, adventure and shared experiences.
The recent G20 summit in Johannesburg, which included a final declaration, has transcended the anticipated geopolitical storms says Hugh Hacking, Executive Head of Structured Investments and Annuities at Momentum Corporate.
Funnel, the marketing intelligence platform, and market insights company Ravn Research have announced that they have released a report on the state of agencies and in-house marketers.
Riverbed has announced its appointment as the public relations partner for Kellanova South Africa (formerly Kellogg's), following a highly competitive pitch process.
Tech-forward, integrated marketing company, Brave Group, has announced that it was appointed as the marketing agency for MasterChef South Africa Season 6, marking a significant milestone as the cooking competition makes its debut on eTV in 2026.
Instinctif Partners Africa has announced the completion of a management buyout from the group, and the launch of its new brand, Narrate.
Concentrix South Africa, a global leader in customer experience (CX) solutions and technology, has proudly partnered with Women of Worth (WOW) through its Enterprise Development Programme, supporting this pioneering female enterprise that uplifts and empowers women from Cape Town's marginalised communities.
Being connected is no longer about having internet access. It is about how that access enables people. It unlocks new ways to learn, work and build businesses, says Charlene Abrey, Executive for Technology Development and Innovation at Openserve Across Africa.
The wait is over — rAge Expo 2025 has started. Providing merch, competition, nostalgia, giveaways and a fun day out with friends and family, rAge 2025 has aimed to deliver action, prizes and entertainment.
When it comes to marketing and communications the single biggest mistake business owners have made is focusing all their time and attention on driving tactics and campaigns, while giving little attention to their brand strategy.
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