media update comlies fully with the POPI act. We have taken necessary steps to secure our comuting environment and to keep your data safe. As per our T&Cs we undertake to never sell or share any of your personal information to any 3rd party unless obliged to do so by law. Your information will solely be used for the personalisation of user experience as well as the storage of user settings and preferences.
Five Common PR Faux Pas and How to Avoid Them
PR slip-ups can happen to even the most experienced professionals. Venelize de Lange from media update unpacks five common PR faux pas and how to dodge them before they derail your next campaign.
South Africa's Freelance Market Is Growing — Here's What's Changing and How to Seize It
South Africa's freelancing scene is evolving — and fast. Venelize de Lange from media update explores current trends, in-demand skills and emerging opportunities for freelancers who want to stay competitive in 2026.
Why Psychological Literacy is Important in PR
Psychology is not just for the comfort of your therapist's couch. Venelize de Lange from media update explains why psychological literacy is a core competency for PR professionals who must understand how audiences think, feel and behave in a digitally driven world.
Everything You Need to Know About Article Schema
Ever heard of article schema markup? Venelize de Lange from media update explains what it is and how it helps writers, from journalists to bloggers, stand out on Google and reach wider audiences.
media update's Top Five Mzansi Ads for 2025
South Africa's advertising industry is buzzing with originality in 2025. Venelize de Lange from media update unpacks the must-know campaigns of the year, revealing how brands are redefining connection and impact.
Want to Change Consumer Habits? Nestlé Did It Through Emotional Imprinting
Marketers often aim to convince, or entice, their target audience through advertisements and campaigns, but what if the real opportunity lies in reshaping behaviour? media update's Venelize de Lange explores how deep consumer insight and long-term strategy can drive lasting change, offering lessons for brands looking to influence consumer habits.
South Africa Is Turning Purple on 21 November — Here's What Media Need to Know
As the G20 Summit draws near, more and more people turn their profile pictures purple in support of women in South Africa. media update's Venelize de Lange explores what the upcoming GBV shutdown means for ethical, informed media coverage of sensitive issues, and how freelance writers and journalists can write about it.
Global Brand, Local Heart: Inside McDonald’s South Africa’s Marketing Strategy
From digital-first insights to ethical leadership, Venelize de Lange from media update unpacks how McDonald's South Africa blends global strategy with local storytelling to stay relevant, responsible and loved by fast-food fans nationwide.
Answer Engine Optimisation: How to Prepare Your Marketing for the Chatbot Era
With AI chatbots and voice assistants now being the primary way people search, marketers need to adapt their content to stay visible. media update's Venelize de Lange explores Answer Engine Optimisation and how marketers can use it in a time where AI decides which answers audiences see.
SPAR South Africa has aimed to redefine value this shopping season with its biggest Black Friday campaign to date — 'Black Friday with SuperSized Savings'. The nationwide sale has taken a dual-phased approach designed with the aim to deliver maximum relief to South African consumers by increasing basket size and offering competitive pricing across grocery and liquor products.
Shopper marketing — where brand strategy meets retail reality — has now been formally recognised as a specialist skillset in South Africa with the launch of the country's first accredited shopper marketing short course.
The Marketing + Media Alliance (MMA) has announced the winners of the SMARTIES® Sub-Saharan Africa (SSA) 2025 Awards, following a gala dinner held in Cape Town. Now in its second year, SMARTIES SSA has aimed to continue to cement its position as a platform for recognising marketing innovation and effectiveness across the region.
Now in its seventh year, the Twyg Sustainable Fashion Awards has returned to celebrate the designers, makers and changemakers shaping a more sustainable, inclusive and creative fashion ecosystem in South Africa and across the continent.
BYD Auto South Africa has partnered with the Adopt-a-School Foundation, a partner entity of the Cyril Ramaphosa Foundation in their campaign to bolster mobility solutions for schools in under-served communities, at the Foundation's 16th annual Back to School Party-themed gala.
Momentum Group has announced the winners of its 10th annual Lesedi Awards, marking a decade of recognising employees whose kindness and generosity through volunteering have changed lives — supporting causes and addressing some of the greatest needs in their communities.
The International News Media Association (INMA) has released, How News Advertising Reclaims the Brand Safety Narrative, a report aimed at exposing how flawed brand-safety systems have drained billions from quality journalism — and offering a data-backed road map for recovery.
SPAR Carols by Candlelight with Jacaranda FM, has announced that it returns on Thursday, 4 December, with a festive new production celebrating togetherness, joy and the true spirit of the festive season.
Gerom Media has announced the launch of the inaugural TourismX MICE Social Media Awards and the annual MICE Social Media Report, aimed to feature a Hotlist with the top MICE brands on social media.
Next Up
Clear
Do you have great media, marketing, PR or social media content that you would like to share with us? You can submit content to us via email for consideration for publication.
We can’t wait to hear from you.