SPAR South Africa has aimed to redefine value this shopping season with its biggest Black Friday campaign to date — 'Black Friday with SuperSized Savings'. The nationwide sale has taken a dual-phased approach designed with the aim to deliver maximum relief to South African consumers by increasing basket size and offering competitive pricing across grocery and liquor products.

South Africa's advertising industry is buzzing with originality in 2025. Venelize de Lange from media update unpacks the must-know campaigns of the year, revealing how brands are redefining connection and impact.

Shopper marketing — where brand strategy meets retail reality — has now been formally recognised as a specialist skillset in South Africa with the launch of the country's first accredited shopper marketing short course.

The Marketing + Media Alliance (MMA) has announced the winners of the SMARTIES® Sub-Saharan Africa (SSA) 2025 Awards, following a gala dinner held in Cape Town. Now in its second year, SMARTIES SSA has aimed to continue to cement its position as a platform for recognising marketing innovation and effectiveness across the region.

Now in its seventh year, the Twyg Sustainable Fashion Awards has returned to celebrate the designers, makers and changemakers shaping a more sustainable, inclusive and creative fashion ecosystem in South Africa and across the continent.

South Africa's freelancing scene is evolving — and fast. Venelize de Lange from media update explores current trends, in-demand skills and emerging opportunities for freelancers who want to stay competitive in 2026. 

BYD Auto South Africa has partnered with the Adopt-a-School Foundation, a partner entity of the Cyril Ramaphosa Foundation in their campaign to bolster mobility solutions for schools in under-served communities, at the Foundation's 16^th annual Back to School Party-themed gala.

In recognition of Men's Health Month in November, the Dr Randall Ortel Foundation has announced that it will host the inaugural Dr Randall Ortel Men's Health Club Open Day on Saturday, 22 November, from 11:00 to 13:00 at the Watergate Medical Centre, Mitchell's Plain.

Delegates at the Singularity South Africa Summit 2025 have described their experience as, "exceptionally well-organised and insightful from start to finish".

Netflix Sub-Saharan Africa (SSA) has won multiple awards at the 2025 Global Entertainment Marketing Academy Awards (GEMA), aimed at celebrating its creativity and marketing prowess across the region.