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Building a Data Profile: A Q&A With Melissa Mc Nally — Part One

2 Weeks ago Marketing

media update talks to Melissa McNally about the assumptions behind audience research, from the limits of consumer personas to the risks of AI-led targeting, and how research can keep pace with changing needs and motivations.

Audience research Consumer behaviour Audience segmentation Consumer personas AI audience targeting Marketing data analytics Consumer insights Audience targeting strategy Melissa Mc Nally SoundInsights Kagiso Connect Kagiso Media Radio

The Digital Publishing Equation: From Traffic to Audience Relationships

5 Days ago Media

AI crawlers continue to extract journalism with little traffic, if any, in return. Publishers from the United Kingdom (UK) debate newsletters and direct-audience strategies required for newsrooms to survive, while South Africa's Digital News Transformation Fund shows independent newsrooms already turning platform dependence into real self-built audience growth.

AI AI crawlers AI crawlers in journalism South African news websites AI Digital News Transformation Fund Compensation for journalism Publisher traffic decline AI Newsletter strategy publishers Independent newsrooms South Africa Direct audience relationships media

When Local Language Meets Global Default

19 Aug 2026 Media

South Africa's multilingual reality can get lost when local languages present a challenge for developing language technology. media update considers what it means when the language we use does not fit the systems built to understand it.

South African languages and AI AI and African languages Code-switching Vernaculars South African vernaculars Code-switching South Africa South African language technology Language technology African language AI datasets Indigenous languages in AI

The Human Edge in an Automated Communications Industry: A Q&A With Kevin Welman

25 Aug 2026 Publicity

media update talks to Kevin Welman about how agencies can balance integration with specialist knowledge, creativity with commercial value and technological efficiency with human relationships to build lasting credibility.

AI in communications AI in public relations External communications strategy Storytelling in communications Human relationships in PR Measuring communications ROI Kevin Welman Director of ByDesign Communications Co-founder of ByDesign Communications

Roots to Reinvention — The Editor's Note

4 Weeks ago Publicity

Spring notoriously signals new beginnings, meaning most industries lean on this symbolism for their own gain. media update considers how publicity campaigns can offer an edge to an overdone story by rooting a brand's future in its own history.

Brand heritage Brand storytelling Publicity campaigns Brand history Brand reputation Heritage marketing Spring day Spring publicity Public relation strategies Brand identity Heritage marketing

Taking Local Global — What Durban FilmMart 2026 Asks of African Storytellers

2 Weeks ago Media

Africa's leading film finance market returns this coming October under the theme Shifting Worlds: Turning Towards Ourselves. media update looks at how local stories reach global audiences without losing what makes them local.

Durban FilmMart 2026 African film finance market Shifting Worlds Turning Towards Ourselves Talents Durban 2026 African cinema storytelling cultural context in storytelling decentering the single story African filmmakers global audience

The Optics of Defence: AAD 2026 Through Communication's Lens

6 Days ago Publicity

African Aerospace and Defence's (AAD's) air show is on everyone's lips after this past weekend's impressive display of skill, but the exhibition's story began decades before the first jet took to the Waterkloof skies. media update considers how AAD evolved from a simple air show into a major civil and military industry event.

African Aerospace and Defence AAD 2026 Aerospace exhibition Defence exhibition Air Force Base Waterkloof South African Air Force Aviation industry Defence industry Aviation AAD 2026 event AAD exhibition

Taste as an Editorial Skill

26 Aug 2026 Media

media update considers how technology and trend culture shape our relationship with taste, and why developing discernment and an independent perspective remains essential to editorial judgement.

Taste Culture Cultural trends Tech’s influence on culture AI influencing culture Pierre Bourdieu Consumer culture Social media trends Editorial judgement

How Spaces Shape the Stories We Tell About Them

2 Weeks ago Publicity

media update considers how the way we experience our surroundings can influence what we believe about them, and why changing that perception requires more than a fresh coat of paint.

Johannesburg inner city Johannesburg public spaces inner-city regeneration urban regeneration Johannesburg Johannesburg heritage buildings community development Johannesburg socio-spatial divides Ponte Tower challenge The Barbican

The Cost of Disconnected Marketing and Operations

20 Aug 2026 Marketing

media update considers what happens when businesses experience misalignment in marketing and operations by looking at the recent SPAR Chairman and Deputy Chair's resignations as case study.

SPAR SAP implementation failure SPAR leadership crisis SPAR share price decline SPAR retailer profitability SPAR supply chain problems SPAR litigation SPAR independent retailers SPAR Chairman Mike Bosman resignations SPAR Chairman resignations

When Purpose Meets People — A Q&A With Tarri Parfitt

18 Aug 2026 Publicity

media update talks to Tarri Parffit about how the Smile Foundation communicates humanitarian influence and keeps people at the heart of the cause.

Tarri Parfitt Smile Foundation Smile Foundation CEO Tarri Parfitt CEO Smile Foundation South Africa Women’s Day Smile Foundation Women’s Day Breakfast NGO communication NGO

When Literacy Development Meets Easy Answers: A Deeper Look at South Africa’s Literacy Crisis

3 Weeks ago Media

media update considers how our relationship with AI and the decline in reading for pleasure fit into South Africa's literacy crisis.

South Africa literacy crisis AI and reading comprehension International Literacy Day 2026 Next Chapter Jozi literacy initiative Reading for pleasure South Africa 60th anniversary of International Literacy Day

TEARS Animal Rescue Calls on Dog Lovers to Become a TEARS Kennel Volunteer

3 Hours ago Publicity

TEARS Animal Rescue has encouraged dog lovers to give a few hours of their time to rescue dogs by becoming a TEARS kennel volunteer.

The Thought Leadership Trap

6 Hours ago Publicity

Executives have confused visibility with influence, and their communications teams are helping them do it, says Nkateko Khosa, Business Unit Director at BOLD.

FOUR PAWS Urges a One Health Approach to Protection Against A Preventable Yet Deadly Disease

4 Days ago Publicity

Ahead of World Rabies Day on Monday, 28 September, global animal welfare organisation FOUR PAWS is urging South Africans to embrace a One Health approach to help eliminate rabies, a deadly but entirely preventable disease that continues to threaten both human and animal lives.

Future Nation Schools Calls for Greater Focus on the Quality of Children's First Year of Education Ahead of 2027

5 Days ago Publicity

South Africa has spent years asking whether children are ready for school. As Grade R becomes part of the country's compulsory schooling framework, an equally important question is whether schools are ready for the child.

Bothongo Rhino and Lion Nature Reserve Debunks Rhino Myths This World Rhino Day

5 Days ago Publicity

As global conservationists commemorated World Rhino Day on Tuesday, 22 September, the Bothongo Rhino and Lion Nature Reserve, located in the UNESCO World Heritage-listed Cradle of Humankind, has called on the public, international communities and visitors to actively dismantle the dangerous myths that continue to drive rhinos toward the brink of extinction.

SPAR Announces Tshaamano Mabuba as 'Her Perfect Pitch' Initiative Winner

5 Days ago Publicity

South African entrepreneur Tshaamano Mabuba, Founder of Buddy Learning, has been announced as the winner of Her Perfect Pitch Season 5, a Jacaranda FM initiative supported by SPAR and 1st for Women.

CapeGate Highlights Three CSI Initiatives This September

5 Days ago Publicity

This September, CapeGate has said that it is shining a light on three of its ongoing CSI initiatives, Cupcakes for Kids with Cancer, the Santa Shoebox Project and the CapeGate x The Princess Project.

The Optics of Defence: AAD 2026 Through Communication's Lens

6 Days ago Publicity

AI and Wildlife: Getting the Picture Right

6 Days ago Publicity

Ahead of World Tourism Day on Sunday, 27 September, FOUR PAWS is calling for the responsible use of artificial intelligence (AI) in tourism and wildlife content, warning that misleading AI-generated images and videos could distort public perceptions of wild animals and encourage harmful wildlife interactions.

PAMSA Shares The Most Important Rule in Paper Recycling

1 Week ago Publicity

For the South African's who are helping keep 1.2-million tonnes of paper and paper packaging out of landfill, the Paper and Allied Manufacturers of South Africa (PAMSA) has encouraged them to keep it dry and separate from wet waste.