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Why "Good News" Still Wins Audiences: A Q&A With Tyler Vivier
Venelize de Lange from media update spoke to Tyler Vivier about the role of positive storytelling and how it holds its place in media.
Localising Easter Campaigns — How to Balance Faith and Commercialisation in the South African Market
Venelize de Lange from media update looks at how South African brands can effectively localise Easter campaigns to build engagement and avoid public missteps.
Why Competitor Benchmarking Should Be Part of Every Marketing Strategy
Venelize de Lange from media update explores why competitor benchmarking is essential in the marketing industry and how leveraging competitor insights can help brands strengthen their position in an over-saturated marketplace.
Stories That Matter: At the Heart of Easter — The Editor's Note
Easter is easily perceived as the yearly opportunity to indulge in chocolate eggs, public holidays and family time — but how many of us are aware of Easter's true significance? As we celebrate the year's dedicated time of reflection, renewal and meaning, Kiara Ferreira from media update explores what Easter represents for the media industry.
Crisis in Real Time: The PR Training Mystery
Emma Mendes from media update dons her detective cap and lights up her wooden pipe to investigate what could arguably be the most intriguing publicity mystery of the decade: who really runs modern PR media training, and where are they hiding?
With leadership authority central to corporate reputation, public relations and professional digital presence have been increasingly viewed as complementary disciplines, not separate channels. PR agency, Headlines and FDC, Executive-led Marketing on LinkedIn, have announced a strategic partnership in direct response to this evolving landscape.
We need to be honest with ourselves: the old way of doing public relations and marketing (the six-week blitz campaign followed by six months of silence) is frankly, kicking the bucket, says Martin Slabbert, Head of Newsroom at Alkemi Collective.
Menlyn Park Shopping Centre has announced its Eggventure from Wednesday, 1 April to Sunday, 5 April, and a Peppa Pig Meet and Greet on Saturday, 11 April and Sunday, 12 April, aimed at bringing families together this Easter.
Mdzananda Animal Clinic and Shelter, Khayelitsha, in partnership with Vondi's Holistic Pet Nutrition, has announced the eighth addition of the annual dog-walking fundraiser, Paws on the Promenade.
Provantage has reinforced its commitment to environmental stewardship by recycling 4.7 tonnes of paper and electronic waste in the past year.
In the lead-up to World Stray Animal Day, Saturdaay 4 April, global animal welfare organisation FOUR PAWS has brought attention on South Africa's growing stray animal crisis, an issue impacting animal welfare, public health and community safety.
Droga5 São Paulo, a creative advertising agency, today announces the second phase of 'Lifeless Flag', a campaign created for SOS Oceano (SOS Ocean), a coalition of NGOs advocating for the expansion of marine protected areas.
At a time when the world of work is changing and entry-level candidates have to compete not only with other job seekers, but with technology, educational institutions must also adapt. Newly re-branded Emeris offers a glimpse at the future of tertiary education brand positioning in South Africa.
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