Mastering The Algorithms

Every social media platform runs on an algorithm — the invisible hand that decides who sees your content and when. For creators, brands and businesses, understanding these algorithms is the key to boosting visibility and engagement. So, read along as Saads Abrahams from media update breaks down how to master each platform's algorithm.

Social Media Lessons From the Central Perk Couch — In 300 Words Or Less

Looking for ways to turn followers into a tight-knit community? Take a seat on the Central Perk couch. Venelize de Lange from media update uncovers why Friends remains an emblem of lasting community and how you can incorporate it into your social media strategy.

Three Tips on How PRs Can Make the Most Out of AI — In 300 Words or Less

The wonderful world of AI is rapidly developing, and for PRs, it can be used as a super tool. In this article Saads Abrahams from media update is sharing three tips on how PRs can make the most out of AI.

Content Creator Red Flags, Reality TV Style [Infographic]

Reality TV is built on drama, competition and personalities — just like the world of content creation. In this infographic, Saads Abrahams from media update is sharing some content creator red flags, reality TV style.

From Screen to Store: How Movie Remakes Guide Legacy Brands

Ever wonder why it's so easy to go back to the old classics? Venelize de Lange from media update explores what legacy brands can learn from movie remakes, and how they always keep their audiences coming back for more.

Datara Consolidates Global Operations of LeadRobot, Elevating Enterprise Data Activation and AI Workflow Capabilities

Datara unites LeadRobot under one global architecture — elevating data activation, AI workflows, and privacy-first advertising for enterprises worldwide. One roadmap. One platform. One trusted partner.

Daily Sun named Publisher of the Year at 2025 Bookmark Awards

The Daily Sun was named Publisher of the Year — earning the coveted Black Pixel — at the prestigious 2025 Bookmark Awards in Sandton on Thursday night, cementing its place as a leading voice in South African digital media.

Tips On Pinterest: How to Build Your Pin Community [Infographic]

Venelize de Lange from media update unpacks Pinterest's latest tips for content creators, showing how to grow a loyal following and foster engagement on the platform. With audiences actively searching for ideas on Pinterest, these insights will help you shape your 2025 content strategy.

Crisis PR in the Social Media Era — In 300 Words or Less

Social media is instant, which means that the speed of a crisis is also instant. In this article, Saads Abrahams from media update unpacks the real-time nature of social media crises and how PR pros can protect — and even strengthen — brand reputation under pressure.

Why PR Is Different From Marketing, Advertising and Communications — In 300 Words Or Less

Public relations can be confusing at times, especially when trying to distinguish it from intersecting disciplines. Venelize de Lange from media update explains how you can differentiate public relations from other disciplines and why it is important.