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Why "Good News" Still Wins Audiences: A Q&A With Tyler Vivier
Venelize de Lange from media update spoke to Tyler Vivier about the role of positive storytelling and how it holds its place in media.
Die Kuns van Luister Sonder die Algoritmes: 'n V&A met Barnard Beukman
Vandag se medialandskap is geen vreemdeling wanneer dit kom by die hantering van verandering nie. Terwyl mediamense 'n oorheersing deur statistieke en algoritme-gedrewe inhoud in die gesig staar, is daar steeds redaksionele stemme wat ons weer verbind met die ware betekenis van media. Kiara Ferreira van media update gesels met Barnard Beukman, Redakteur van Die Papier.
To Rebrand or Not to Rebrand? The Strategy Behind the Decision
Venelize de Lange from media update unpacks the strategic considerations behind rebranding, helping brands determine when change is necessary and how to evolve without losing their identity.
Localising Easter Campaigns — How to Balance Faith and Commercialisation in the South African Market
Venelize de Lange from media update looks at how South African brands can effectively localise Easter campaigns to build engagement and avoid public missteps.
Inside the Art of Listening Without Algorithms: A Q&A With Barnard Beukman
Today's media landscape is no stranger to accommodating immediate change. While media professionals face an increasing dominance by metrics and algorithm-driven content, there still remain editorial voices that reconnect us with the true meaning of media. Kiara Ferreira from media update speaks with Barnard Beukman, Editor of South Africa's new print publication, Die Papier.
Why Competitor Benchmarking Should Be Part of Every Marketing Strategy
Venelize de Lange from media update explores why competitor benchmarking is essential in the marketing industry and how leveraging competitor insights can help brands strengthen their position in an over-saturated marketplace.
Stories That Matter: At the Heart of Easter — The Editor's Note
Easter is easily perceived as the yearly opportunity to indulge in chocolate eggs, public holidays and family time — but how many of us are aware of Easter's true significance? As we celebrate the year's dedicated time of reflection, renewal and meaning, Kiara Ferreira from media update explores what Easter represents for the media industry.
Crisis in Real Time: The PR Training Mystery
Emma Mendes from media update dons her detective cap and lights up her wooden pipe to investigate what could arguably be the most intriguing publicity mystery of the decade: who really runs modern PR media training, and where are they hiding?
In an increasingly competitive agency environment, procurement decisions often begin (and sometimes tragically end) with the lowest bottom-line quote. Cheap quotes fit fabulously into budget spreadsheets. But going for the cheapest quote can be a very expensive mistake, says Tiffany Turkington-Palmer, Managing Director of Flow Communications.
South Africa has taken a decisive step toward building the skills pipeline required for the green hydrogen economy, with the successful implementation of an industry-integrated Green Hydrogen Fuel Cell Training System at Sasol's operations in Sasolburg.
Industrial connectivity and digital transformation specialist Sedna Africa has announced the expansion of its leadership team with the appointment of Shawn Nortje as Operations Director, and Raymond Mhlongo as Technical Director.
International residence and citizenship planning firm Henley & Partners, in partnership with Andan Foundation, a Swiss non-profit humanitarian organisation, has announced the call for nominations for the 2026 Global Citizen Award.
With leadership authority central to corporate reputation, public relations and professional digital presence have been increasingly viewed as complementary disciplines, not separate channels. PR agency, Headlines and FDC, Executive-led Marketing on LinkedIn, have announced a strategic partnership in direct response to this evolving landscape.
We need to be honest with ourselves: the old way of doing public relations and marketing (the six-week blitz campaign followed by six months of silence) is frankly, kicking the bucket, says Martin Slabbert, Head of Newsroom at Alkemi Collective.
Menlyn Park Shopping Centre has announced its Eggventure from Wednesday, 1 April to Sunday, 5 April, and a Peppa Pig Meet and Greet on Saturday, 11 April and Sunday, 12 April, aimed at bringing families together this Easter.
Mdzananda Animal Clinic and Shelter, Khayelitsha, in partnership with Vondi's Holistic Pet Nutrition, has announced the eighth addition of the annual dog-walking fundraiser, Paws on the Promenade.
Provantage has reinforced its commitment to environmental stewardship by recycling 4.7 tonnes of paper and electronic waste in the past year.
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