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Roots to Reinvention — The Editor's Note
Spring notoriously signals new beginnings, meaning most industries lean on this symbolism for their own gain. media update considers how publicity campaigns can offer an edge to an overdone story by rooting a brand's future in its own history.
Taste as an Editorial Skill
media update considers how technology and trend culture shape our relationship with taste, and why developing discernment and an independent perspective remains essential to editorial judgement.
Rethinking DOOH: A Q&A With Remi du Preez — Part One
Digital advertising gets more crowded as Digital Out-of-Home (DOOH) keeps growing into a flexible and measurable medium. media update talks to Remi du Preez about what marketers misunderstand about outdoor advertising and how to use it more strategically.
The Growing Influence of News Creators in South Africa
South African news creators are drawing audience attention on par with traditional outlets. media update looks at how independent creators are rivalling legacy media for reach and whether the industry's fears around algorithms and misinformation hold up locally.
The Ethics of Purpose-Led Communication: A Q&A With Palesa Mokomele
Real stories power awareness campaigns, but whose voice really shapes them? media update's talks to Palesa Mokomele about consent, dignity and building trust in purpose-led communication.
When Literacy Development Meets Easy Answers: A Deeper Look at South Africa’s Literacy Crisis
media update considers how our relationship with AI and the decline in reading for pleasure fit into South Africa's literacy crisis.
Rethinking DOOH: A Q&A With Remi du Preez — Part Two
As with any advertising medium, implementing programmatic Digital Out-of-Home (DOOH) is only strategically sound if you can trust the numbers behind it. media update's talks to Remi du Preez about aggregation and independent verification to understand how to build DOOH into a genuine omnichannel campaign.
The Human Edge in an Automated Communications Industry: A Q&A With Kevin Welman
media update talks to Kevin Welman about how agencies can balance integration with specialist knowledge, creativity with commercial value and technological efficiency with human relationships to build lasting credibility.
When Purpose Meets People — A Q&A With Tarri Parfitt
media update talks to Tarri Parffit about how the Smile Foundation communicates humanitarian influence and keeps people at the heart of the cause.
The Cost of Disconnected Marketing and Operations
media update considers what happens when businesses experience misalignment in marketing and operations by looking at the recent SPAR Chairman and Deputy Chair's resignations as case study.
When Local Language Meets Global Default
South Africa's multilingual reality can get lost when local languages present a challenge for developing language technology. media update considers what it means when the language we use does not fit the systems built to understand it.
From a 144-year-old local newspaper launching its first digital presence to community publishers reaching audiences of more than a million people, the Digital News Transformation Fund (DNTF) has been aiming to help independent South African newsrooms achieve digital growth.
The South African filmmakers behind films and television series including Shadow, Dead Places, Office Invasion, In Your Dreams and The Nowhere Man, have announced the opening of the Motion Story Studio, a virtual production facility in Johannesburg.
Jacaranda FM has announced the Top 10 entrepreneurs selected for the latest edition of its flagship female empowerment initiative, 'Her Perfect Pitch'.
This October, OFM has announced that it is taking its 'PinkTober' campaign to new heights with more fundraising events, a wider reach across Central South Africa, a new beneficiary, and an ambitious R1-million fundraising goal in support of people affected by breast cancer.
Twelve talented new recruits recently joined the team at VML South Africa after completing a year-long internship with the agency. "Each intern was placed in a department related to their field of study or interest for hands-on exposure to meaningful work in a supportive learning environment," says Khumo du Toit, Learning and Development Manager at VML South Africa.
5FM has announced that Brionne Olsen has been nominated for the 2026 South African Voiceover Awards, a platform aimed at honouring excellence in voice artistry.
Eleven years after publishing its very first story, Good Things Guy has become a recognisable and influential positive news platform, celebrating a milestone year that has also seen its long-running podcast emerge as one of the country's independent podcasts.
Time Out South Africa has announced Rory Petzer as its new Culture Connector covering sport. The collaboration brings together Petzer's passion for sport and his ability to find humour in everyday South African life.
This September, Rodney Trudgeon marks 50 years in broadcasting, a career that has included senior roles and presenting positions at the SABC, Classic FM and Fine Music Radio.
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