It's fair to argue that for the past few years, artificial intelligence (AI) has largely been in an experimental phase. But the focus for 2026 will likely be less about novelty and more about real-world application, says Willem Steenkamp, Senior Writer and Editor of Flow Communications.

I'm paraphrasing, but I've always enjoyed Seth Godin's definition of remarkable, "The word 'remarkable' literally means something worth making a remark about. Something worth noticing. Worth sharing. New. Interesting. It's a Purple Cow. You're either remarkable or invisible."

As confidence marketing gains momentum, media update's Emma Mendes chats with Anisa Ramdass about how leveraging self-assurance in branding, and embedding confidence into every product message, is paving the way for more authentic brand storytelling.

Great Britain's cause landscape offers brand owners plenty of opportunities for nuanced brand building and a chance to tackle real issues affecting people, according to Causes and Effectiveness: What Marketers Need to Know About Aligning with Values — a new report from Effie UK and Ipsos.

Richfield and Lions Cricket have renewed their partnership, aimed at strengthening the link between sport and education discipline. Since 2020, the collaboration has aimed to provide players and staff with access to tertiary education, helping them grow both on and off the field.

VoxComm has issued new guidance designed with the aim to help agencies ensure they are properly rewarded for helping brands grow in an AI-driven market.

The Gerety Awards has revealed the full Global Executive Jury for its 2026 edition, aimed at bringing together an international collective of creative leaders who will define 2026's shortlist.

Growthpoint Properties (JSE: GRT) has announced the advancement of strategically reinvesting in South African retail assets with a R75-million redevelopment of the Edgars premises at Walmer Park Shopping Centre in Gqeberha.

Truecaller, the leading global communications platform, has announced a strategic reseller partnership with 365 Digital, one of Africa's foremost digital marketing and commerce media specialists, to strengthen its advertising and monetisation ecosystem across South Africa and Kenya.

The Advertising Club (TAC), has announced the introduction of new categories for Creative Abby 2026, further strengthening the awards' commitment to global relevance and creative excellence.