The evolution of 24 / 7 Black Friday specials from a single-day shopping event to a month-long retail phenomenon reflects changing consumer behaviours and strategic adaptations by retailers and logistics companies, says Craig Pitchers, CEO of The Courier Guy.

City Lodge Hotels has partnered with TBWA / Hunt Lascaris for its latest campaign, titled 'Save Our Stay (SOS)'. The campaign promises to turn holiday mishaps into memory-making moments through the 'Save Our Stay' platform. 

Black Friday is one of the greatest opportunities for brands to utilise promotional marketing. But it's not only brands and consumers that benefit from this annual event. The Black Friday campaign trends of 2024 give marketers key insights into modern marketing and how to reach the modern consumer.

Advertising has been a cornerstone of business for as long as commerce has existed. It has converted, adapted and evolved through time, reflecting societal changes, technological advancements and shifts in consumer behaviour, says Gillian Ezra, Head of Sales and Business Development at Ayoba.

WPP has announced a further simplification of its structure with the acquisition of the minority shareholdings in T&P^m, bringing the agency fully into the WPP network. T&P^m will continue to operate as a standalone multi-disciplinary agency while collaborating closely with other WPP agencies.

The Marketing Research Foundation (MRF) has released its latest Marketing All Product Survey (MAPS™) dataset, covering the period from July 2023 to June 2024. The data offers invaluable and trendable insights into South African consumer behaviour, media consumption and economic trends.

World Out of Home Organization (WOO) has announced that Ströer's Christian Schmalzl delivered a keynote speech at the WOO Europe Forum, titled 'All Digital – All Good?!'. Schmalzl says that digitisation is driving the growth of Out-of-Home (OOH) advertising but warned against neglecting the potential of Classic (static) OOH.

Kia South Africa, in partnership with OFYT, has released a television commercial (TVC), titled 'Baby Relay'. The TVC showcases the new Kia Seltos SUV and speaks to modern families, highlighting the importance of owning every journey — big or small, significant, or routine.

WARC has released the 2025 Marketer's Toolkit which is based on WARC's proprietary GEISTE trends research. This research contains insights from more than 1 100 marketers worldwide and one-to-one interviews with marketing leaders.

Standard has launched a new campaign as part of Fraud Awareness Week, titled 'Fraud Is No Fairytale'. With scammers getting more sophisticated and defrauding South Africans of millions each year, Standard Bank says that it is using an age-old technique to teach people to be vigilant: Fairytales.