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How to Build a Reputation as a Thought Leader
Social media has made it easy for anyone to share their views on anything they're passionate about — making it more challenging to establish yourself as a credible expert. However, it's still an important factor in your PR strategy. If you want to know how to establish your reputation as a thought leader, media update's Saads Abrahams has the scoop right here!
What Makes a Good News Photo? [Infographic]
News photos can be fascinating. It's as if some of them just have that it factor. It might be the photographers' raw talent, but maybe they are just following a few rules to ensure that their photos are intriguing. media update's Joreke Kleynhans explains what makes a good news photo in this infographic.
The Future of Marketing and Corporate Affairs: A Q&A With Dr Fiona Kigen
With the rise of technology and social media, it’s normal for industry professionals to be curious about the future of marketing and corporate affairs. This is why Saads Abrahams from media update spoke to Dr Fiona Kigen, Head of the Absa Marketing and Corporate Affairs Academy, who shared her insights on the topic.
Stallion has announced it is rebranding as Stallion Integrated Solutions to reflect its expanded capabilities beyond traditional security services. This strategic evolution reinforces its commitment to delivering integrated solutions that enhance safety, asset management and operational efficiency.
Rogerwilco, in collaboration with YOUKNOW, has launched the 2025 South African Automotive Industry Report. The report unpacks key insights to help brands and marketers understand how consumers think about cars.
Cache, a new Creative Makers Studio, has opened in Cape Town. With a focus on craft, collaboration and long-term growth, Cache says it works as a creative partner to brands that value the power of creativity to drive tangible business results.
The Advertising Agencies Association of India (AAAI) and The Advertising Club (TAC) have announced the return of Goafest to Goa for the 18th edition of South Asia's largest creative festival. Goafest 2025 is set to take place from Wednesday, 21 to Friday, 23 May at the Taj Cidade de Goa Heritage and Horizon, Goa.
Heineken® and creative agency LePub have collaborated to create a campaign using innovative, smart technology to inspire social connections. Through this, Heineken® has aimed to change the football viewing experience with an activation that enhances social connections among fans.
Clara de Wet, CEO of Uppe Marketing, explores the growth of social media, the consumer insights it provides and the necessity of using social media as a tool in business.
Dandy has announced that it is driving its expansion with a refreshed visual identity and an optimised service offering. With this relaunch, the company reinforces its focus on the areas where it excels through expertise and passion.
For the eighth consecutive year, WPP has been named the top company for WARC's Media 100 list. WPP says the recognition underscores its consistent excellence in the global media landscape, showcasing the company's ability to deliver impactful and award-winning media solutions for clients worldwide.
Lobengula Advertising (LA), has celebrated over four years of growth with the launch of two new divisions: LA Films and LA Truth. This expansion, celebrated at LA's recent agency showcase event, signifies the agency's evolution into a full-service creative powerhouse.
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