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South Africa's Freelance Market Is Growing — Here's What's Changing and How to Seize It
South Africa's freelancing scene is evolving — and fast. Venelize de Lange from media update explores current trends, in-demand skills and emerging opportunities for freelancers who want to stay competitive in 2026.
South Africa Is Turning Purple on 21 November — Here's What Media Need to Know
As the G20 Summit draws near, more and more people turn their profile pictures purple in support of women in South Africa. media update's Venelize de Lange explores what the upcoming GBV shutdown means for ethical, informed media coverage of sensitive issues, and how freelance writers and journalists can write about it.
media update's Top Five Mzansi Ads for 2025
South Africa's advertising industry is buzzing with originality in 2025. Venelize de Lange from media update unpacks the must-know campaigns of the year, revealing how brands are redefining connection and impact.
Why Psychological Literacy is Important in PR
Psychology is not just for the comfort of your therapist's couch. Venelize de Lange from media update explains why psychological literacy is a core competency for PR professionals who must understand how audiences think, feel and behave in a digitally driven world.
Want to Change Consumer Habits? Nestlé Did It Through Emotional Imprinting
Marketers often aim to convince, or entice, their target audience through advertisements and campaigns, but what if the real opportunity lies in reshaping behaviour? media update's Venelize de Lange explores how deep consumer insight and long-term strategy can drive lasting change, offering lessons for brands looking to influence consumer habits.
USD$70-Trillion in Inherited Wealth: A Looming Threat to Global Inequality Post-G20
With inherited wealth set to reshape global inequality, Venelize de Lange from media update delves into its implications and how the media can responsibly cover the evolving debate on wealth, fairness and policy change.
The News Revolution: Africa's Youth Is Reimagining Media
In a world where news is just a swipe away, are we truly informed — or just overwhelmed? As Africa's youth continues to drive the media revolution, creators now risk irrelevance. Emma Mendes from media update explores what this means for the future of media and how creators can evolve alongside it.
Answer Engine Optimisation: How to Prepare Your Marketing for the Chatbot Era
With AI chatbots and voice assistants now being the primary way people search, marketers need to adapt their content to stay visible. media update's Venelize de Lange explores Answer Engine Optimisation and how marketers can use it in a time where AI decides which answers audiences see.
Five Common PR Faux Pas and How to Avoid Them
PR slip-ups can happen to even the most experienced professionals. Venelize de Lange from media update unpacks five common PR faux pas and how to dodge them before they derail your next campaign.
Everything You Need to Know About Article Schema
Ever heard of article schema markup? Venelize de Lange from media update explains what it is and how it helps writers, from journalists to bloggers, stand out on Google and reach wider audiences.
Takealot's Festive-Season Surge: A Playbook for Omnichannel Retail in South Africa
Venelize de Lange from media update explores how Takealot's festive-season surge reflects changing consumer expectations, offering marketers a glimpse into the strategies reshaping South Africa's digital retail future.
Global Brand, Local Heart: Inside McDonald’s South Africa’s Marketing Strategy
From digital-first insights to ethical leadership, Venelize de Lange from media update unpacks how McDonald's South Africa blends global strategy with local storytelling to stay relevant, responsible and loved by fast-food fans nationwide.
Ogilvy South Africa has been named overall Agency of the Year at the Financial Mail AdFocus Awards 2025, an accolade earned through a year of creativity, strategic excellence and consistent effectiveness.
Joekels Tea Packers has announced that it has been awarded Shoprite Supplier of the Year 2025 in the Groceries category, a recognition that has aimed to underscore the company's commitment to excellence in service and product quality.
Funnel, the marketing intelligence platform, and market insights company Ravn Research have announced that they have released a report on the state of agencies and in-house marketers.
Tech-forward, integrated marketing company, Brave Group, has announced that it was appointed as the marketing agency for MasterChef South Africa Season 6, marking a significant milestone as the cooking competition makes its debut on eTV in 2026.
When it comes to marketing and communications the single biggest mistake business owners have made is focusing all their time and attention on driving tactics and campaigns, while giving little attention to their brand strategy.
Being connected is no longer about having internet access. It is about how that access enables people. It unlocks new ways to learn, work and build businesses, says Charlene Abrey, Executive for Technology Development and Innovation at Openserve Across Africa.
GWM South Africa has celebrated its 18th anniversary with the debut of FAM FEST, a celebration at Syringa Park in Muldersdrift that has marked nearly two decades of aiming to connect people, families and communities through innovation, adventure and shared experiences.
A new national initiative to advance the health of young people through digital innovation has been announced with the launch of the Youth Digital Health Expo 2025.
The City of Tshwane innovation workshop during the UNISA Innovation Festival 2025 has made it clear that the municipality is prepared to "think differently, plan better and lead boldly" to unlock the full value of local innovation.
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