Enterprise reinvention has become a global business imperative — and artificial intelligence is its driving force. Generative AI (Gen AI), in particular, is fast moving from pilot projects to large-scale enterprise deployments. But while the buzz around the technology is nearly universal, real progress is not, says Junaid Kleinschmidt, Intelligence Lead for Accenture, Africa.

Public Relations (PR) and marketing agency, Hook, Line & Sinker (HLS), has unveiled HLS Studios, the agency's in-house TV and podcast production facility, designed to strengthen its digital services and integrated capabilities. The strategic expansion provides high-quality audio and visual content as HLS continues to grow and diversify offerings in the digital PR space.

If you are curious about how to grow your brand, then this may be the article for you. Saads Abrahams from media update is breaking down why community marketing is the future of brand growth below!

As artificial intelligence continues to reshape the marketing landscape, one question looms large for brands and agencies, says Dewald Van Niekerk, Business Unit Director of Direct Sales at Mediamark: How do you build real, lasting connections with audiences in a world of instant metrics and information overload?

Shop! South Africa has confirmed an esteemed panel of judges for the 2025 Shopper Marketing Awards, now in its third year. As South Africa's leading trade association dedicated to enhancing shopper and retail environments, Shop! SA is committed to driving excellence, collaboration and innovation across the shopper marketing value chain.

Machine_, a creative solutions agency, has clinched Best Internal Email at the 2025 You Mailed It Email Marketing Awards for its 'Earth Hour' email campaign. This marks the second consecutive year the agency has taken home the accolade — cementing its position as a leader in purpose-driven internal communication.

South African Rugby has announced that its partnership with the Freddy Hirsch Group (FHG) has been renewed for four more years, while the agreement has been expanded to include all of South Africa's national rugby teams.

The Interactive Advertising Bureau (IAB) South Africa has announced the 2025 Bookmark Awards finalists, marking the start of the second round of judging to honour the most impactful digital work shaping South Africa's creative future.

Curious about nostalgia or retro marketing? Venelize de Lange from media update explains what it is, why it works, who it works for and how to use it authentically. 

In a world increasingly shaped by artificial intelligence, data and automation, Absa has launched a new brand television commercial that redefines the intersection of technology and humanity.