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It Shouldn't Just Be About Reach

It Shouldn't Just Be About Reach

Marketing

Millions of ads are seen each day. Far fewer are remembered — and fewer still are linked to the right brand. That gap between exposure and recognition is where so many campaigns fall short, and why marketers are rethinking what success looks like, says Ruchelle Mouton, Chief Marketing Officer at Glynt.

BooYaa Golf and <i>Jacaranda FM</i> Celebrates 20 Years of <i>Good Morning Angels</i> With 2025 Golf Day Sponsorship

BooYaa Golf and Jacaranda FM Celebrates 20 Years of Good Morning Angels With 2025 Golf Day Sponsorship

Marketing

BooYaa Golf and Jacaranda FM's Good Morning Angels initiative has announced that this year marks 20 years of helping individuals and families in crisis. To celebrate this milestone, Jacaranda FM is bringing together listeners, partners and communities at its annual Good Morning Angels Golf Day, taking place on Sunday, 19 September at Irene Country Club.

Making Marketing Magical: Niche Marketing Lessons From Comic Con Africa 2025

Making Marketing Magical: Niche Marketing Lessons From Comic Con Africa 2025

Marketing

Comic Con Africa 2025 proves that niche marketing doesn't have to be small. From cosplay to esports,  media update's Venelize de Lange explains how brands can scale loyalty by connecting passionate communities.

The Influence Equation: Why the Bravest Brands Collaborate With Creators

The Influence Equation: Why the Bravest Brands Collaborate With Creators

Marketing

Roger Federer wasn't just sponsored by On Running shoes; he helped shape the shoe and the brand. "I'd like this kind of a response, I'd like this kind of a feel," he told the Founders as he worked with them to perfect the product, on and off the court, says Murray Legg, Co-Founder of Webfluential.

It's Time to Rethink How to Treat IT

It's Time to Rethink How to Treat IT

Marketing

Many business leaders still treat IT as someone else's problem. They will tell you technology is important, but when it comes to accountability, investment, or strategy, it gets kicked down the line. In our work across industries at IPT, we see the consequences of this mindset every day, and we also see what happens when the opposite is true, says Cobus Olwage, CEO at IPT.

South Africa and UAE Bilateral Trade Exceeds USD$6.5-Billion

South Africa and UAE Bilateral Trade Exceeds USD$6.5-Billion

Marketing

United Arab Emirates (UAE) government data has shown that South Africa is the UAE's second-largest trading partner in Africa, accounting for nearly 8% of the UAE's non-oil trade. Within the GCC, the UAE is now one of South Africa's import partners, holding a 38% share of the region's trade.

The Power of Emotional Currency: Profit, Purpose and Brand Longevity

The Power of Emotional Currency: Profit, Purpose and Brand Longevity

Marketing

The role of emotion in public relations and marketing is a complex one. As a result, many brands avoid it altogether, preferring to stick to professional, detached messaging that signals competence and credibility, nothing more, says Nicole Mirkin, Founder & CEO of Omnia Strategic Counsel.

Avatar Welcomes New Managing Partner

Avatar Welcomes New Managing Partner

Marketing

Avatar has announced the appointment of Nash Koosialee as its new managing partner, effective from the beginning of August 2025. Koosialee has more than 20 years of experience leading integrated marketing and communications for some of South Africa's most prominent brands.

Foskor Launches Broad-Based Agricultural Education Programme

Foskor Launches Broad-Based Agricultural Education Programme

Marketing

Foskor, one of the world’s leading producers and exporters of phosphate-based fertilisers, has launched a new initiative to support agricultural education in South Africa.

Kumba Iron Ore Launches Maternity PPE Initiative

Kumba Iron Ore Launches Maternity PPE Initiative

Marketing

Kumba Iron Ore has launched a maternity Personal Protective Equipment (PPE) initiative, becoming the first mining company to develop specialised safety apparel designed specifically for expecting mothers.

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