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The Meaning and Purpose of Media [Infographic]
Media is all around us. We consume it daily and sometimes create it without thinking twice about it. But what exactly is media and what is its purpose?
Shaping the Future of Influencer Marketing: A Q&A With The IAB's Influencer Marketing Committee
Interested in the potential of influencer marketing in South Africa? Look no further! This article offers valuable insights straight from industry experts — The IAB's Influencer Marketing Committee.
Things to Consider Before Becoming a Brand Ambassador
Brand ambassadors are not a new concept, it is one of the oldest marketing tactics used by brands to increase their market presence and grow their brand. But what exactly should you consider when becoming one? And how will being one affect your personal brand? Read on to find out.
The Dos and Don'ts of Social Media Management [Infographic]
If you are looking for some tips to ensure that the social media pages you are managing are top-class and that you aren't doing anything that could hinder your pages' growth, you have come to the right place!
What Is RedNote and Why Is It Relevant?
American social media content creators are anxious about what the future holds for their online careers. Simultaneously, a Chinese alternative to TikTok is taking the American market by storm and unlikely interactions between American and Chinese users are keeping the rest of the world quite entertained.
PR Versus Publicity: What Is the Difference [Infographic]
In the world of communications the terms publicity and public relations are often used — and although they are two sides of the same coin they each serve different purposes. This infographic will delve into the key differences between publicity and public relations.
Philip Morris South Africa (PMSA) has welcomed the United States of America Food and Drug Administration's (FDA) authorisation of the marketing of 20 ZYN nicotine pouch products in the United States.
AutoTrader has launched a new brand campaign, titled 'Do It Big'. AutoTrader says that the campaign celebrates South African motorists' diverse needs and personalities.
The World Out of Home Organization (WOO), in association with representatives of the Japanese Out-of-Home (OOH) industry, has announced that the first OOH Tokyo Conference will be held on Thursday, 20 February.
The One Club for Creativity has added a new Creative Use of Artificial Intelligence discipline to The One Show 2025. The new discipline celebrates the partnership between human creativity and this emerging technology in the evolution of creative work and process.
Mscsports has developed the 'Catch R2 Million' activation to differentiate the Betway SA20 tournament from other T20 competitions around the world. This activation has captured the imagination of fans and established itself as a defining feature of the tournament, says Mscsports and Betway SA20.
A successful conference isn't just about the venue; it's about creating opportunities for growth, collaboration and innovation, says Granny Mouse Guest House.
Creative agency VML South Africa has developed its own AI image generator. Frustrated with AI image generator tools that have a Western and American bias in their training and struggle to produce authentic images of South African people, VML South Africa developed a new AI tool, dubbed Asili AI.
Menlyn Park Shopping Centre has launched a campaign, titled 'Beat the Wrap Race.' With South African learners returning to school, the centre is stepping in to help families tackle the annual challenge of wrapping schoolbooks for free while providing a community-focused experience.
The One Club for Creativity has announced noteworthy changes to The One Show 2025 Creative Effectiveness and CMO Pencil disciplines. The changes are designed to further demonstrate that great creativity is good for business and celebrate dynamic relationships between agencies and their clients.
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