The Absa Group Marketing and Corporate Affairs office has announced senior leader appointments as it continues to create a high-performing brand, marketing and communications team. 

In the world of advertising, strategy is often overlooked because it operates behind the scenes. Yet, much like the human nervous system, it plays a critical role in ensuring everything functions smoothly, says Tumi Rabanye, Managing Partner of Strategy at Leagas Delaney South Africa.

South African Tourism has launched its latest global brand campaign, 'South Africa Awaits — Come Find Your Joy!' a celebration of the country's boundless energy, rich culture and extraordinary experiences. This dynamic campaign invites travelers to rediscover their sense of wonder, embracing the joy that travel to South Africa can unlock.

The World Out of Home Organization (WOO) has named JCDecaux Group Chief Data Officer, Sylvain Le Borgne, as the Keynote Speaker on Day Two of the WOO Global Congress in Mexico City from Wednesday, 4 to Friday, 6 June. The theme of Le Borgne's address is 'How Tech Brings OOH to the Next Level'.

Polygon, South Africa's leading programmatic aggregated digital Out-of-Home (DOOH) publisher network, has launched a solution which allows brands to take over the city during major sporting, cultural, music and other entertainment events.

The Gerety Awards has announced, continuing last year's partnership with The Industry Club, it will be awarding the in-house agency of the year. Gerety In-House Agency of the Year will be awarded to the highest scoring IHA, accumulated from points across all entries for shortlist, Bronze, Silver, Gold and Grand Prix.

The Mark Awards has announced its jury and category sponsor for the Experience category. This category celebrates projects that redefine engagement, enhance interactions and create meaningful connections with customers and users across digital and physical environments.

WPP has been selected by Heineken® as its global shopper marketing and commerce partner for the Heineken® brand portfolio, including Heineken®, Heineken® 0.0 and Heineken® Silver. This expands WPP's relationship with Heineken® and underscores its leadership in delivering innovative, AI-powered marketing solutions at scale.

The Advertising Club has marked a milestone as it celebrates 25 years of the EMVIE Awards. The 25th edition of the EMVIES, in association with The Times of India and UltraTech Cement Limited, has concluded on Friday, 28 March, at Jio World Convention Centre in Mumbai.

Open LinkedIn right now and you'll quickly spot the indisputable signs of AI-generated marketing content. You know the type: those perfectly polished paragraphs peppered with "unwavering commitment" paired with terms like "resilience" and "support" that somehow say everything and nothing at once, says Thelma Ngoma-Mavhunga, writer at Flow Communications.