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WOO Announces Out of Home Global Spend Through 2024 Global Expenditure Report

WOO Announces Out of Home Global Spend Through 2024 Global Expenditure Report

Marketing

Global Out of Home (OOH) spend in 2024 reached USD$46.2-billion and represented 4.8% of global ADEX — breaking through the USD$45-billion barrier and up 10% on spend for 2023.

<i>Gerety Awards</i> Hosts <i>VIP BBQ</i>

Gerety Awards Hosts VIP BBQ

Marketing

This year's Gerety VIP BBQ in Cannes took place at a new location, bringing together past and present jury members and friends from the Gerety community to celebrate the shortlist.

Bank of Ireland Launches Campaign

Bank of Ireland Launches Campaign

Marketing

Bank of Ireland has unveiled a new integrated marketing campaign. This latest work marks another step in its brand transformation and commercial marketing strategy, focused on growing its customer base and strengthening brand relevance in a competitive market.

adidas Releases Third 'Plus One Effect' Episode

adidas Releases Third 'Plus One Effect' Episode

Marketing

adidas has released its third episode of its brand campaign, 'Plus One Effect'. The six-part series explores the stories of athletes and the vital role of their "Plus Ones," the supporters who shaped their journeys from the sidelines. 

<i>Creative Hall of Fame</i> 2026 Announces Global Nominations Are Now Open

Creative Hall of Fame 2026 Announces Global Nominations Are Now Open

Marketing

The One Club for Creativity has opened the global call for nominations for the 2026 edition of its biannual Creative Hall of Fame induction. The Creative Hall of Fame has a heritage of honouring the lifetime achievements of creative luminaries in advertising, design and education, starting with the induction of Leo Burnett in 1961.

TBWA\Hunt\Lascaris Duo Wins <i>Silver</i> at <i>Cannes</i> for <i>Film</i>

TBWA\Hunt\Lascaris Duo Wins Silver at Cannes for Film

Marketing

TBWA\Hunt\Lascaris has announced that Johannesburg's Paula Andropoulos and Kgomotso Makoto have won a Silver Lion at the Young Lions Competition, which took place at the annual Cannes Lions International Festival of Creativity.

<i>Epica Awards</i> Announces President of 2025 Jury

Epica Awards Announces President of 2025 Jury

Marketing

The Epica Awards has announced that it is open for entries, with the early bird period running until Sunday, 31 August. To mark the launch of the new season, Epica has named Creativity Consultant Claire Bridges, Founder of Now Go Create, as President of the 2025 jury.

Trio of Leaders Launch AI-Native Full-Service Marketing Company

Trio of Leaders Launch AI-Native Full-Service Marketing Company

Marketing

Seasoned leaders Shamsuddin Jasani, Aatsi Desai Jasani and Gopa Kumar Menon have announced the launch of Theblurr — an AI-native, full-service marketing solutions company built to help brands win in a dynamic, data-driven world.

The Marketing Madness Behind the Labubu Craze

The Marketing Madness Behind the Labubu Craze

Marketing

By now almost everyone has seen the creepy but cute doll that has everyone, both young and old, in a spin — and the reason for that is a brilliant marketing strategy. In this article, Saads Abrahams from media update is sharing insights into the marketing madness behind the Labubu craze.

Cape Town Tourism Hosts 'Dinner in the Dark' Experience

Cape Town Tourism Hosts 'Dinner in the Dark' Experience

Marketing

As part of its 'Limitless Cape Town' movement, Cape Town Tourism has hosted a full sensory 'Dinner in the Dark' experience, held at the One&Only Cape Town in partnership with the City of Cape Town, Nederburg Wines and the Cape Town Society for the Blind.

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