Effie South Africa has issued the call for entries for the 2026 Effie Awards South Africa, inviting agency and client partner teams to put forward the work that has delivered measurable impact in the market.

The world of SEO is shifting fast. With generative AI and LLMs now helping people get answers, content creators and businesses need to focus on clarity, usefulness and real human experiences. The future won't belong to the most keyword-filled pages, but to the most meaningful ones, says Nirav Dave, Co-Founder and Partner at
Capsicum Mediaworks.

Does a billboard actually make people walk into a store and spend money? The latest footfall data says yes — and the right DOOH in the right place can move feet faster than you think, says Ruchelle Mouton, Chief Marketing Officer at Glynt (Parent Company to Tractor Outdoor).

Venelize de Lange from media update unpacks how SA's record agricultural exports (despite declining US demand) highlight the importance of adaptive strategy, audience insight and diversified market positioning.

Avatar has announced the promotion of Nash Koosialee to Managing Director, effective from Thursday, 1 January. This strategic appointment has aimed to underscore the agency's commitment to sustainable growth and operational resilience amid a dynamic market landscape.

Anglo American and Kumba Iron Ore have launched the Impact Finance Facility (IFF), a catalytic funding facility designed to unlock growth capital for small and medium-sized businesses in under-served South African regions.

As Gen Z continues to dominate cultural conversation and spending power, Penquin, one of South Africa's brand and communication agencies, is urging brands to rethink how they show up in 2026. 

As the marketing sector races to adopt generative AI tools, Courtney Chapple, Artificial Intelligence Director at FORGE, warns that speed without taste delivers "efficient mediocrity".

Africa's heritage is one of the world's greatest cultural endowments, yet much of it remains fragile, undocumented and at risk. As time, climate change, conflict and globalisation accelerate loss, the question is no longer whether Africa should digitise its heritage, but how quickly it can act, says Matone Ditlhake, CEO of Corridor Africa.

Tiger Brands has appointed Lorraine De Graaff as Chief Marketing and Strategy Officer effective Sunday, 1 March 2026. Lorraine will report to the CEO, Tjaart Kruger, and will lead the Group Marketing and Research and Development team, partnering with the business on enabling growth across Tiger Brands' brand portfolio.