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TBWA Shows the Power of Humour at the <i>Effies</i> and <i>Loeries</i>

TBWA Shows the Power of Humour at the Effies and Loeries

Marketing

South Africans have a talent for laughing through the chaos. It's part coping mechanism, part national art form — and when brands manage to bottle that irreverence, the results can be magic.

Parkview Charity Christmas Market Set to Be the Best Yet

Parkview Charity Christmas Market Set to Be the Best Yet

Marketing

The Parkview Charity Christmas Market has returned to George Hay Park from Friday, 21 to Sunday, 23 November that aimed to promis a festive weekend filled with cheer, community and giving.

The Dark Side of Automation: Automated Marketing Isn't a Set-and-Forget Solution

The Dark Side of Automation: Automated Marketing Isn't a Set-and-Forget Solution

Marketing

Automated systems have transformed every aspect of marketing operations over the past few years, from how we run email campaigns and schedule social media posting to lead scoring and AB / testing, says Tanika Corneleus, Digital Campaign Lead at midnight, the agency of iqbusiness.

R30-Billion in Black Friday Sales: South Africans Aren't Buying the Hype

R30-Billion in Black Friday Sales: South Africans Aren't Buying the Hype

Marketing

As South Africa gears up for another Black Friday, Mathabo Sekhonyana, Marketing Specialist, has warned that consumer loyalty is vanishing fast.

The Customer Experience Revolution: Why South African Brands Can't Afford to Get Support Wrong

The Customer Experience Revolution: Why South African Brands Can't Afford to Get Support Wrong

Marketing

In an era where a single negative review can trend across social media platforms within hours, South African brands have discovered a harsh truth: exceptional products and clever marketing campaigns mean little if customer support fails to deliver.

Global Brand, Local Heart: Inside McDonald’s South Africa’s Marketing Strategy

Global Brand, Local Heart: Inside McDonald’s South Africa’s Marketing Strategy

Marketing

From digital-first insights to ethical leadership, Venelize de Lange from media update unpacks how McDonald's South Africa blends global strategy with local storytelling to stay relevant, responsible and loved by fast-food fans nationwide.

South Africa's Billboard Industry Just Launched Its Own Influencer

South Africa's Billboard Industry Just Launched Its Own Influencer

Marketing

It began as a bold idea from DOOH.co.za — South Africa's leading Out-of-Home (OOH) news and industry platform — to remind the world that before hashtags, filters and sponsored content, there was OOH: the original influencer.

LASA and NYDA Creative Empowerment Workshop

LASA and NYDA Creative Empowerment Workshop

Marketing

Lawyers for the Arts South Africa (LASA), in partnership with the National Youth Development Agency (NYDA), has hosted the 2025 Creative Economy and IP Protection Youth Workshop on Thursday, 20 November, at the NYDA Offices in Sunninghill.

Invest in Your Future, Not Just Black Friday Deals

Invest in Your Future, Not Just Black Friday Deals

Marketing

While this annual shopping day has become a fixture in the South African retail calendar, Salem Nyati, Consumer Financial Specialist at Momentum Group has found that it brings with it a darker side that threatens household financial stability; impulse buying and reckless overspending.

Culture, Pop Culture, and the Marketing Mirror

Culture, Pop Culture, and the Marketing Mirror

Marketing

One strong definition of culture comes from UNESCO, which defines it as "the set of distinctive spiritual, material, intellectual and emotional features of society or a social group," encompassing not only art and literature but also lifestyles, ways of living together, value systems, traditions and beliefs, says Niko Kougioumtzi, Strategist at RAPT Creative.

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