Small to medium enterprises are under constant pressure to find diverse ways to engage customers and increase sales, says Terena Chetty, Head of Strategy at 1Africa Consulting. Chetty adds that to be relevant and competitive, businesses must understand audiences, effectively implement a well-balanced marketing strategy and constantly innovate.

Brands are constantly looking for better ways to approach their marketing and reach more desirable audiences. Most marketing methods can be used as long as a brand has the financial resources for them. One method, however, is reserved for brands with the resource of time. It is called heritage marketing — and yes, it's as fancy as it sounds.

Sandton City has announced that it has taken its marketing to the next level with a new campaign that celebrates the most iconic players in beauty, athleisure and luxury. Titled 'Next Icons of Style', the campaign celebrates brands in the shopping centre that are either new to the centre or have recently revamped or enhanced their product offering.

NIQ South Africa has announced that it is participating in Marketing Café at the Old Biscuit Mill, Cape Town, which will take place from Tuesday, 17 September to Thursday, 19 September as a Gold Sponsor. Zak Haeri, MD for NIQ in South Africa, will be part of a panel discussing 'Cultivating creativity in leadership' at the event on Wednesday, 18 September. 

OFYT has announced a campaign for Kia's new Sonet, titled 'The Best Just Got Better'. The commercial builds anticipation with a sense of mystery, as the driver's identity remains hidden until the very end.

Lay's has announced that it is building on its commitment to celebrating football fandom by becoming an Official Sponsor of both the FIFA World Cup 26™ and FIFA Women's World Cup 2027™. 

VML has released the eighth edition of the Future Shopper Report. The 2024 report is a global snapshot of the modern shopper. It surveyed 31 500 consumers across 20 countries — including South Africa — and revealed a dynamic retail landscape challenging established trends and ushering in new opportunities for brands.

The Digital Media Collective (TDMC) has announced its success since its recent appointment as a digital agency for SA Home Loans. The agency says that the bond originator company's replacement of its former suppliers with the award-winning Durban-based specialist digital media agency marks a sharpening of their data-driven customer acquisition and learning processes. 

Virgin Active, in partnership with We Are Pi, has launched a new international campaign, titled 'Leave the Cult, Join the Club'. The campaign is calling on people to rebel against the toxicity of the wellness industry.

With an extensive network of sites spread across South Africa, Outdoor Network has highlighted gantries as high-impact, super-sized, dominant and iconic Out-of-Home (OOH) advertising solutions, stretching across busy conversion nodes close to South Africa's highways.