Artificial Intelligence, aka AI, can now generate an ad in seconds, but can it replace a creative director? Saads Abrahams from media update is unpacking the question: Is AI killing creativity in marketing — or supercharging it?

If you've been wanting to start a podcast, particularly if you are looking to start one in South Africa, you have come to the right place. media update's Saads Abrahams is breaking down how to launch a successful podcast in South Africa.

Long gone are the days of social media being a place to solely upload selfies or cute pictures of your cat — it is now an effective tool for businesses, brands, marketers and PRs. Saads Abrahams from media update is sharing insights on how to leverage social media for an impactful PR strategy.  

Making fun and interesting marketing campaigns can be a challenge — especially if you are an insurance company. This is why Saads Abrahams from media update is exploring Pineapple Insurance's marketing perfection!

In 2025, we're exposed to more media — and misinformation — than ever before. In this article, Saads Abrahams from media update is breaking down why media literacy is a must-have skill in 2025.

In an era saturated with clickbait headlines, viral campaigns and "louder is better," a quieter and more strategic form of publicity is emerging — and it’s changing the PR game. In this article, Saads Abrahams from media update is exploring the rise of quiet PR.

Keen to know what makes a pop-up activation successful? Saads Abrahams from media update spoke to Grant Macpherson, Chief Marketing Officer of KFC Africa, to discuss the secret recipe behind Kentucky Town's success.

If you are passionate about podcasting, it's time to turn that passion into a profit! That is why Saads Abrahams from media update is breaking down exactly how South Africans can monetise their podcasts!

PR used to only be about getting your brand to make headlines — now it's also about ensuring that your brand gets found online. In this article, Saads Abrahams from media update is unpacking why every PR pro needs to understand SEO.

As a marketing professional, you are often in charge of content creation — but you need to be able to know the differences between a content strategy, a content plan and a content calendar if you want to create content successfully. Saads Abrahams from media update is giving a breakdown on each to simplify your content process!