Interested in the potential of influencer marketing in South Africa? Look no further! This article offers valuable insights straight from industry experts — The IAB's Influencer Marketing Committee.

Media is all around us. We consume it daily and sometimes create it without thinking twice about it. But what exactly is media and what is its purpose?

In the world of communications the terms publicity and public relations are often used — and although they are two sides of the same coin they each serve different purposes. This infographic will delve into the key differences between publicity and public relations.

American social media content creators are anxious about what the future holds for their online careers. Simultaneously, a Chinese alternative to TikTok is taking the American market by storm and unlikely interactions between American and Chinese users are keeping the rest of the world quite entertained.

If you are looking for some tips to ensure that the social media pages you are managing are top-class and that you aren't doing anything that could hinder your pages' growth, you have come to the right place!

Brand ambassadors are not a new concept, it is one of the oldest marketing tactics used by brands to increase their market presence and grow their brand. But what exactly should you consider when becoming one? And how will being one affect your personal brand? Read on to find out.

For many writers, freelancing has become the go-to career choice. However, to be truly successful there are a few things that every writer can do to ensure that their freelancing endeavours are profitable.

During a time when communication, including public relations, can reach larger audiences with smaller efforts, it is easy for PR pros to lean in the direction of global campaigning to save resources. However, certain benefits of localised campaigning are irreplaceable and can change the game significantly for brands.

Social media is a world of opportunity and many people build careers around it. However, most creators' careers rely on them influencing their viewers to buy certain products — either their own or those of affiliate partners. This, unfortunately, is paired with the rising issue of overconsumption. As awareness of this issue spreads, so does the trend of de-influencing. 

2025 is here and it is time to hit the ground running! If you don't want your digital marketing strategy to fall behind, there are a few things you should definitely do, and a few things that you should definitely not do … and we've got them listed right here!