Brands are constantly looking for better ways to approach their marketing and reach more desirable audiences. Most marketing methods can be used as long as a brand has the financial resources for them. One method, however, is reserved for brands with the resource of time. It is called heritage marketing — and yes, it's as fancy as it sounds.

There are endless possibilities when it comes to creating content. The type of content you produce depends on the platform, your purpose for sharing and your target audience. With so many options available, it can be daunting to determine what format is best for your brand. Keep reading to discover the various types of content and when to use them!

Ever wondered how news outlets decide what to show on the news or write about in newspapers? Think about it for a second: There are so many different news outlets and platforms in the world, and they don't all show the same things. How do they decide? The short answer: News Values. The long answer, well…

Public relations can be tricky to understand. Some people equate the work with marketing, and others have a misconception of what the responsibility and purpose of a PR team is. Many people just assume that PR is meant to keep audiences happy. Here's why that is not the case.

Put nicely, social media is an interesting road to navigate. Things change quickly, including your content's performance. So when you do have a post that goes viral, use this infographic to determine your next steps for capitalising on the success.

The world of marketing is always growing, and the way we market has also changed. Using A-list celebs to promote your brand has faded away, and now people want real everyday people or influencers who they trust. But which is the best for your social media marketing strategy? Read on to find out more about User-Generated Content (UGC) creators and influencers.

You don't have to be an avid Checkers shopper to admit that Checkers is killing it in the marketing game lately. It is quickly becoming the new It-girl in South African brand marketing. That is why we decided to take a look at some of its best recent campaigns, in hopes of learning something. 

Advice columns are a centuries-old concept that has greatly evolved since their origin. What originally dealt with formal topics like politics and science turned into personal questions about drama and skincare. As media digitised, the advice column was put on the backburner … or was it?

In the world of PR, your clients are everything. You need to make sure your current clients and their campaigns are the talk of the town, and you also need to keep growing your clientele list. One of the best ways you can achieve both is through having a social media strategy. 

Every PR campaign has a purpose and a message. Public relations professionals plan for months and months to achieve the campaign goals and get the message out there. But what happens when it is over? Do you just start planning the next one, or do you gather feedback?