Forget chasing link clicks — today's audiences want value instantly, without ever leaving the platform.  media update's Venelize de Lange tells you why link-heavy posts fail and how you can master zero-click content to boost reach and trust.

From Darth Vader's unforgettable presence to Regina George's inner circle of influence, classic movie antagonists have always had one or more memorable traits. In this piece, Saads Abrahams from media update unpacks the surprisingly smart marketing lessons we can learn from some of cinema's most iconic baddies.

Is Emo the new Barbie? The excitement around the latest season of Wednesday makes us all wonder. media update's Venelize de Lange explores what valuable lessons bloggers can learn from the lead's unapologetically dark persona. 

The wonderful world of AI is rapidly developing, and for PRs, it can be used as a super tool. In this article Saads Abrahams from media update is sharing three tips on how PRs can make the most out of AI.

Looking for ways to turn followers into a tight-knit community? Take a seat on the Central Perk couch. Venelize de Lange from media update uncovers why Friends remains an emblem of lasting community and how you can incorporate it into your social media strategy.

If you are curious about how to grow your brand, then this may be the article for you. Saads Abrahams from media update is breaking down why community marketing is the future of brand growth below!

Writing has been around for centuries, and as writers we always try to perfect our skill. That is why Saads Abrahams from media update is sharing 10 writing tips from famous authors that will change the way you write.

Ever heard of the PESO Model®? Venelize de Lange from media update breaks down each aspect of the model and how PR pros can use it to create stronger, smarter and more integrated campaigns.

By now almost everyone has seen the creepy but cute doll that has everyone, both young and old, in a spin — and the reason for that is a brilliant marketing strategy. In this article, Saads Abrahams from media update is sharing insights into the marketing madness behind the Labubu craze.

Social media is instant, which means that the speed of a crisis is also instant. In this article, Saads Abrahams from media update unpacks the real-time nature of social media crises and how PR pros can protect — and even strengthen — brand reputation under pressure.