In today's experience economy, customers aren't just buying products or services, they are buying the experience too. Having the best product in the market does not necessarily mean that customers will be satisfied or remain loyal, says Liezel Jonkheid, Director and Founder of the Consumer Psychology Lab.

SADAG has announced that it is launching a free online Mental Health Support Group Leader Training on Wednesday, 18 June at 10:00, to train people to run Mental Health Support Groups across communities where there are not enough resources and support. 

Taylor Swift isn't just a chart-topping musician — she's a public relations powerhouse. Venelize de Lange from media update shares three tips we can learn from the PR genius that is Taylor Swift.

Effie Worldwide has released the 2024 Effie Index®, the 14^th edition of the annual global ranking that celebrates the most effective marketing. Drawing from finalist and winning entries submitted across regional, national and global Effie Awards competitions, the 2024 Index reflects the evolving landscape of impactful marketing.

The One Club for Creativity has unveiled key industry-defining trends and comprehensive perspectives from The One Show jury in The One Show 2025 Insights Report.

Across the African continent, compelling economic and demographic forces are converging to position Gen Z and Gen Alpha as the major force to shape the future of work, culture and consumerism. Africa is by far the most youthful region of the world, says Emma Odendaal, Head of Influence at dentsu EMEA. 

Sanlam has announced that the 50^th Sanlam Group Excellence in Financial Journalism Awards has attracted a record number of entries. The total number of entries for the competition received from African financial journalists across the continent was 237, compared to 171 in 2024. 

If we told you one of the most effective marketing tools in South Africa lives right next to your "Braai Squad" group chat, you'd probably laugh, but here we are, says Louise Krog, Executive Head of Sales and Marketing at Everlytic. 

The International News Media Association (INMA) has announced the media professionals who make up the inaugural class of the INMA Africa Elevate Scholarship. The scholarship aims to accelerate careers and foster community through the mentorship of young professionals. 

Air France-KLM has turned discarded onboard items into a force for good through a sustainability initiative that reimagines waste as a resource. By collecting unused and left-behind comfort kit items from flights arriving in Johannesburg and Cape Town, the airline group is aiming to create a meaningful impact in South African communities.