Everest Outdoor Media has announced the launch of its new brand awareness campaign, a bold strategic move designed to establish the company as one of South Africa's disruptive and high-impact players in the out-of-home (OOH) advertising industry.
The campaign introduces Everest's refreshed visual identity, brand positioning and digital presence, marking a significant step in the company's journey to scale awareness and solidify its place within the market, says Everest Outdoor Media.
Built on the belief that brands deserve more than visibility, Everest Outdoor Media aims to demonstrate how real impact is created when advertising meets culture, movement, and scale. The campaign includes a premium PR drop and an elevated social media rollout that brings the Everest story to life in a simple and confident way. Through this launch, Everest hopes to show clients and partners what makes its offering unique: bold placements, premium sites, innovative formats, and a deep understanding of how people move through real-world spaces, adds Everest Outdoor Media.
"We wanted to create a campaign that reflects who we are and where we are going," says Jabulile Mqoqi, Sales Manager at Everest Outdoor Media. "Everest has always believed in impact that cannot be ignored. This launch gives us the opportunity to showcase our vision while building the brand presence needed to reach new clients, strengthen relationships and lead confidently within the OOH space."
The campaign features a refreshed creative direction anchored in black, white and orange, supported by a visual system inspired by large-format media. Key elements include a curated PR box designed to unpack the Everest story through tactile on-hand experiences, an accordion-style brand narrative insert, and a hyperlocal Snack Map that connects South African flavours to Everest's prime site locations. The initiative also signals Everest's intent to build a stronger digital footprint, with the goal of increasing online visibility and establishing a recognisable presence across social platforms, adds Everest Outdoor Media.
As the demand for high-impact outdoor media continues to grow, Everest Outdoor Media plans to leverage this campaign as a foundation for future expansion, innovation and client-focused storytelling. With a clear identity and confident tone, the company is positioning itself as a standout choice for brands seeking meaningful real-world visibility, concludes Everest Outdoor Media.
For more information, visit www.everestoutdoormedia.com.
*Image courtesy of contributor