The agency says that harnessing TDMC's accredited Google Premier Partners and Meta Business Partners status has proved invaluable to SA Home Loans' sales force, showing positive results since the partnership was set up in May.  

TDMC adds that thanks to the appointment of the agency and the implementation of several targeted paid media campaigns, there has been a steep upswing of closed deals in just a few months. 

Some of the immediate wins include:

  • better understanding of customer silos
  • improved customer journey processes, and
  • enhanced sales force engagement through concentrated retargeting measures.

TDMC says that The SA Home Loans Smart Application web process and data capture allow for the creation of a considered retargeting campaign.

"Arming sales agents with real-time customer information is invaluable, and having access to the data resulting from TDMC's targeted campaigns enables us to make informed strategic decisions around our marketing efforts," says Carmen Hockey, who heads up SA Home Loans's marketing division.

The Data Does Not Lie

TDMC says that its implementation of crucial mechanisms has transformed SA Home Loans's tracking processes.

"In the finance sector, robust data tracking and analysis are fundamental. TDMC's proficiency with Google Analytics 4 (GA4) and our capability to implement advanced customer tracking, even in the most complex customer journeys, sets us apart," says TDMC Founder and CEO Cheryl Ingram. "This expertise will be a significant asset to SA Home Loans."

According to the agency, TDMC's advocation for first-party data ownership and the implementation of strategies to leverage data has already seen a dramatic upswing in SA Home Loans's customer understandings, allowing for relevant and targeted conversations and improved sales and service efficiencies so crucial in the digital landscape.

Hockey says, "Our recent partnership with TDMC has contributed to impressive outcomes, including a 45% year-on-year growth in website leads within a month of its involvement. We've always been committed to achieving great results, and with TDMC's expertise and our increased financial investments, we've accelerated our digital growth. This success underscores the power of collaboration and the effectiveness of our enhanced digital strategies, leveraging first-party data and refined audience segmentation."

Transparency Pays

TDMC adds that it is known for insisting on transparency and client access to first-party data in the paid media relationship.

"Upon onboarding SA Home Loans, we immediately identified a significant red flag: The client had no previous access to its ad accounts. This lack of visibility and control is always concerning," says Ingram.

SA Home Loans's Hockey says that the two companies' shared values helped during the onboarding process.

"What was very clear from the outset is that our own core value regarding transparency in any home loan application and throughout our business absolutely aligned with TDMC's own transparency models; it was an excellent foundation for us to begin building a relationship," Hockey adds.

Ingram's entire business is built on measurable outcomes — and in the financial services industry, data-driven decision-making is fundamental.

"Measurable outcomes are the golden words in business — our clients demand real results and we're in the business of delivering them," Ingram says.

Chief Operating Officer for SA Home Loans Zakheni Dlamini says that the value of the partnership will benefit both current and future customers.

"As we celebrate 25 years of facilitating home ownership for South Africans, this is a timely collaboration that enhances our ability to engage with our customers," concludes Dlamini. "Our partnership with TDMC has already had a significant impact on our digital strategy, and we're excited about benefiting more from their expertise in performance marketing and data analytics to support our growth ambitions."

For more information, visit www.tdmc.co.za. You can also follow TDMC on Facebook, LinkedIn, X, or on Instagram. 

*Image courtesy of contributor