In 2023, CANSA used the funds donated by OFM's listeners to reach more than 2 600 people in Central South Africa through talks, examinations, or treatment, says the radio station.

OFM says that it believes that knowledge is power, and its committed to empowering women with the information they need to lower their cancer risk, recognise early warning signs and find support.

Each Thursday, OFM says that it will turn its shows into a beacon of hope and information, offering encouragement to those living with breast cancer and sharing vital tips on prevention and support. OFM will also keep people updated on its #PinkTober fundraising drive, where listeners can contribute directly, whether individually or as businesses, to make a real difference.

Plus, in partnership with Round Table Southern Africa, OFM says that it is hosting corporate bowling evenings across the region. 

According to the radio station, the events comprise:

  • Vanderbijlpark on Thrursday, 3 October
  • Klerksdorp on Thursday, 10 October
  • Bloemfontein on Thursday, 17 October
  • Bethlehem on Thursday, 24 October, and 
  • Vryburg on Thursday, 31 October. 

Teams of four can participate for a donation of R2 000, with all proceeds going to the local CANSA office, says OFM.

OFM is inviting everyone to join it in a sea of pink and show their solidarity by dressing in pink every Thursday in October and sharing photos on social media with #OFMPinkTober. 

"Bowling4Boobies and the PinkTober Drive, was such a highlight on our events calendar last year that we cannot wait to take this initiative to even more towns in CSA this year. It's perfect as a team-building event for colleagues, friends and family while making a difference. OFM encourages everybody who supported us last year, and those who want to join us this year, to book your teams and let's take hands to raise even more funds," says OFM Sales and Marketing Manager Anchen Lintvelt.

OFM Brand Manager, Bianca Smit, says, "Pinktober is a campaign that honours those affected by breast cancer and aims to empower the Central South Africa community on how we, together, can make a positive impact, inspire hope and raise crucial funds for CANSA."

CANSA CEO Elize Joubert says, "The OFM Bowling4Boobies event and financial support will empower CANSA's work and drive innovation in health and cancer control. OFM is a great partner in our fight against cancer and we cannot do it without the support of partners like OFM. Their support is the catalyst for change, helping us to leverage our unique expertise to accelerate progress toward universal health coverage to benefit cancer control."

Joubert concludes, "Together, we can play a significant role in assisting South Africa to get as close as possible to reaching the non-communicable disease target of 3.4 for the 2030 Agenda for Sustainable Development, which states that by 2030, one-third of premature mortality from non-communicable diseases must be reduced through prevention and treatment and the promotion of mental health and well-being."

For more information, contact marketing@ofm.co.za or visit www.ofm.co.za. You can also follow OFM on Facebook, X, or on Instagram. 

*Image courtesy of contributor